Robert Hranitzky | Design Portfolio

Inkling Teaser

Inkling Teaser

In advance of releasing Wacom Inkling to the public, Wacom created a one week-long teaser campaign to create some buzz around this "mystery product". I was asked to come up with an idea on how to animate the famous quote from Paul Klee: "A line is a dot that went for a walk". The 30 second clip features a continuously evolving line on a paper surface that starts as a dot and forms different objects that hint at the features of the product like taking it on the go, outside, flexibility, paper, etc. Akira Endo contributed with the beautiful walk-cycle animation of the person, which was done in Cinema 4D and Steve Holmes contributed with creative input.

Credits:
Client: Wacom Europe GmbH
Type: Teaser
Format: 720p
Sound: Andi Toma